Integrations
CRM Sync
What moves between your CRM and MARS, in which direction, and how fast.
Most organizations already manage their sites, partners and providers in a CRM. MARS uses that CRM as the source of truth for setup, so nobody keeps two lists in sync by hand.
➡️ From your CRM into MARS
- Organizations and sites — when a school or site is created or changed in the CRM, it is created or updated in MARS: name, location, level, active status and options.
- Screening setup — each site's screening links and its screener package (which assessments it uses).
- Provider directory — community therapists (licenses, specialties, ages served, insurance accepted, in-person or virtual) and community resources. These power the "Find Help" directory in MARS.
⬅️ From MARS back to your CRM
- Dashboard and screening links — so account managers can open any site's dashboard straight from the CRM record.
- Screening activity — student counts by grade, the last roster upload and the last screening date. Counts only.
- Site lead accounts — the site lead's account is created and the welcome email is prepared automatically.
The CRM sync carries no student-level screening data. Individual answers, risk results and reports stay in MARS.
⚡ How fast, and how reliable
- Near real time. A change in the CRM triggers MARS right away, and MARS pushes its updates the moment they happen. There is no nightly batch.
- Secure connection. MARS signs in to the CRM with a certificate-based server login, not a shared password.
- Schema checks. If a CRM field is renamed or changes type, MARS detects the mismatch and alerts the team instead of writing bad data.
- Safe writes. Each update is applied as one transaction, so a failed sync never leaves half-updated records.
- Full directory refresh. The provider directory can be re-synced in bulk at any time. Providers removed from the CRM are hidden from families automatically.
Salesforce is supported today. The sync is built as separate modules (connection, queries, field mapping, record types), so other CRMs follow the same design.
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